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Real Estate Matters

By Terry Farrell

One of the most challenging and often the most crucial part of selling a home is pricing. The property owners objective is to sell the property at the highest possible price while the buyers objective is the polar opposite, that is to buy at the lowest possible price. I understand this isn’t rocket science but the question is who decides.

There is a saying that says that any product is only worth what the buyer is willing to pay. If we start there we’ll have a pretty fair idea of value. If you check the record of what similar properties have sold for in your area RECENTLY, you’ll have a range of value on which to determine where your property is going to sell.

As Forest Gump says "my momma used to say...". Well my daddy used say "get three estimates for everything" So...the other half to any pricing analysis is to check out the competition. In this case it is most important to see what your competition is asking for their properties. It is not enough to look only at properties in the immediate neighborhood.

After gaining a broad enough knowledge of the marketplace "the numbers" should "talk to you" In general asking prices are higher than actual selling prices. It is important to price your property as close to fair market value as possible from the outset.

Buyers shop around and will compare your "product" to many others in the marketplace. The more you look at your own property as a product that "must stand on its own feet" in the marketplace the more realistic you’ll be in pricing your property to sell quickly.

I have all the data to make an informed and prudent decision in the pricing of your property. All I ask is that you allow me to be one of the estimates maybe "your daddy suggested you get" Call my 24hr Line at 913-339-0615 for a copy of my personal brochure and mission statement or drop me an e-mail message.

Whether you’re thinking about buying or selling or merely seeking information, rely on me to provide accurate up to date information about the marketplace today.

Send me an e-mail message and ask to be added to my Real Estate Matters e-mail mailing list. Every two weeks, you'll receive a copy of my most recent issue automatically in your e-mail.

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